Why Pixies, Why Now?
The Pixie Network is emerging at the intersection of four recent trends:
- the accelerated adoption of digital channels as the primary interface for businesses to consumer services
- the move from a disposable consumption culture to a greater appreciation of individual products and product lifecycles driven by provenance, value, authenticity and sustainability
- more widespread adoption of so-called 'smart' devices in our homes and life
- a growing perception of digital representations as 'real things’ either in their own right or as proxies or ‘twins’ for physical things
This series of posts will discuss these trends in more detail and outline how we think they will shape our lives through fundamental changes in the blending of the digital and physical worlds.
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