Author: Chief Pixie

Hi! I'm John Forrest, Founder and Chief Pixie at the Pixie Network. I'm on a mission to use technology in magical ways to help you better look after the people, pets and things you care about. My background is in technology start-ups, systems engineering and critical operations management consulting. I've lived and worked through many technology trends over the last 40 years and believe it's time we start using technology like it's the 21st Century.

Why Pixies, Why Now?

Chief Pixie

The Pixie Network is emerging at the intersection of four recent trends:

  • the accelerated adoption of digital channels as the primary interface for businesses to consumer services
  • the move from a disposable consumption culture to a greater appreciation of individual products and product lifecycles driven by provenance, value, authenticity and sustainability
  • more widespread adoption of so-called ‘smart’ devices in our homes and life
  • a growing perception of digital representations as ‘real things’ either in their own right or as proxies or ‘twins’ for physical things

This series of posts will discuss these trends in more detail and outline how we think they will shape our lives through fundamental changes in the blending of the digital and physical worlds.